Using Social Media

Using Social Media

Even the average preschool children are using tablets and know many different types of apps and various games.  As a Director of a Preschool we are always coming up with new ways to market our center and to participate with child advocacy organization in our Community.  The owner of the Company is the President of Casa and works closely with the Family Crisis Center and Child Advocacy Center in Johnson County.  We do follow the four of the five steps to initiate a relationship between our network and cause.  We are doing this on a daily and I believe we are creating bonds.  Our private Kindergarten and School Age Children do Meals on Wheels (where they deliver food to older members of our community.  They also go to the nursing homes to sing songs and deliver homemade cards from the children in our center.   The only social media platform that we have not utilized is YouTube.  

THE FOUR INFLUENTIAL STEPS

We do follow these four influential steps and the main thing I would have to say is that you need to do update these social media platforms daily.  Also make sure you are always responding to anyone that has left comments or asked question on the social media platforms.  Always keep them positive and very informative.  There should never be any inappropriate comments or pictures.  By following these four steps we were able to network with some amazing advocacy organizations and also increase enrollment.  We even hired a few ECE professionals because of the wonderful referrals we received from the social media platforms.  I think it you follow the following four influential steps you will not only get your voice out to the world but also build long lasting relationships with people that are passionate about advocating for children all over the world

1) Newsletter:  For individual advocates, connecting with a nonprofit that champions your cause is an important start. Finding the right nonprofit may require a few minutes of research.  The online nexus of global and local nonprofits is the top notch Change.org.  Click the logo below to read their blogs, find nonprofit profiles and subscribe to a nonprofit’s newsletter. The most powerful tool you can have is an easy link source for your cause. Now the important information will come to you.

  

2) Facebook: Copy the link and open your personal Facebook profile in a new browser.  Under the “NewsFeed”, click on the “link” icon. The link icon looks like a tack holding a piece of paper upright.  Paste the link into the box that opened up and click “Attach” .  A picture from the site and the first few lines of the page’s text should appear.  Click through the picture thumbnail options for an appropriate one.  Most importantly, a second box opens up to “Say something about this link…”. Write a short note about what the link means to you personally.  Click the blue “share” button to send the update into your friend’s news feed.

 3) Twitter: You are going to need a two to three tweets to interact, build your story, educate, and tweet the link.  Be as personal as possible to your branding.  Tweet what the cause means to you, ask your followers what they know about the cause, tweet interesting facts, then tweet the link.  Most importantly, do not hit and run or it will come across as a curiosity piece.  Shorten the link with a url shortener, such a bit.ly or Hootsuite.  Be sure to leave 15 characters in the tweet with the link so it can be retweeted by your friends.

4)   Blog it:   With the previous steps above open in tabs, you now have many references to what you have a passion for.  You have a nonprofit site page, a related video, and the newsletter with additional information and links.  You are also responding to your friends in real-time as they comment on Twitter, Facebook, Buzz, and YouTube.